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HBOK 1-074

Title Winning the Battle of the “Budge”
Author(s) J. R. McGee
Topic Change Management
Abstract There is an abundance of good ideas, but it is rare that a good idea becomes implemented to a successful conclusion because it is difficult to convince the right people to make it happen and sustain it through the journey. By looking at our motives and how an idea was presented, we may find there is something in the way the message was delivered that created the negative response to the idea. Learning how to work your way through tough, personality-driven issues is a skill every manager must accomplish as more is learned about human behavior and the dynamics of change.
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Reference Code 1-074

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