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HBOK 1-317

Title Total Quality Strategies in Industry: The Experience of Two Multinationals in Brazil
Author(s) T. Diana L.v.A. de Macedo-Soares and Sergio G.R. Chamone
Source Quality Management Journal
Topic Organizational Culture

Engaging and Empowering the Workforce

Workforce Development, Education and Training

Abstract In the race toward increasing competitiveness, a growing number of firms are adopting total quality strategies. Multinationals are taking the lead. This article provides some insights into the deployment of these strategies in Brazil, focusing on the experience of two prominent multinational firms. A few significant practices in connection with the soft and hard changes carried out during strategy implementation are highlighted. The practices that have contributed to essential, but difficult, cultural change are examined. The supportive role of information technology is explained, as well as the importance of certain organizational provisions. The significant influence of Brazil’s economic and market conditions on the shaping of total quality strategies is also emphasized.
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Reference Code 1-317

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