Current Topic...

HBOK 1-387

Title Best-Practice Approaches for Front-End Innovation
Author(s) Greg Santos
Source APQC
Topic Listening to Customers


Abstract New product development (NPD) requires a solid foundation on which to stand. Creating a focused front-end brings clarity and sharpness to product development, and information from the consumer is often key to refining that front-end concept. Hyundai and IBM, standout companies in front-end innovation, demonstrate the importance of taking off from a steady base that is built on consumer knowledge. This article discusses the ways these two organizations employ NPD practices that maximize customer satisfaction while generating a loyal set of consumers.
Access Restrictions ASQ members only
Link for .PDF
Link for HTML None
Reference Code 1-387

Add a Comment