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HBOK 1-448

Title The Next Chapter?
Author(s) R. Eric Reidenbach
Source Quality Progress
Topic Listening to Customers

Performance Measurement

Performance Improvement

Abstract Six Sigma Marketing (SSM) is a new version of Six Sigma that focuses on increasing an organization’s market share by identifying targeted products and markets that drive revenue and stock growth. The method integrates Six Sigma’s DMAIC problem-solving approach with a customer-focused performance perspective designed to help organizations refocus and become more market oriented.
Access Restrictions ASQ members and journal subscribers
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Reference Code 1-448

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