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HBOK 1-458

Title Back to Basics: Stakeholder Management 101
Author(s) Philip J. Kangas
Source Quality Progress
Topic Listening to Customers

Qualities of Customer-Focused Organizations

Change Management

Abstract Stakeholder buy-in is an essential factor of any successful project, including lean and Six Sigma process improvement efforts.  A leading cause of project failure, however, is inattention to those stakeholders who have the greatest influence over implementation and sustainability.  Effective management requires proactive and on-going stakeholder engagement—including identification, communication and risk planning, and active collaboration—throughout the project life cycle.
Access Restrictions Open to everyone with free registration
Link for .PDF http://www.asq.org/quality-progress/2011/03/back-to-basics/stakeholder-management-101.pdf
Link for HTML http://www.asq.org/quality-progress/2011/03/back-to-basics/stakeholder-management-101.html
Reference Code 1-458

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