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HBOK 1-483

Title Geared Toward Innovation
Author(s) Søren Bisgaard
Source Quality Progress
Topic Performance Improvement


Abstract The broad economic definition of innovation is the process of moving an invention through research and development to market introduction. The drive for innovation comes from a desire to provide a product or service that is attractive to the customers. To do so, the firm must design products or services that appeal to customers and deliver it with as few deficiencies and delivery problems as possible. Quality management provides a systematic approach and a set of tools and methods for innovation. Top executives, however, are often reluctant to support quality programs and fail to understand their strategic and economic significance. Yet quality is located squarely under the general umbrella of innovation, which is recognized by executives as a core strategic issue.
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