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HBOK 1-536

Title Re-examining the Traditional Communication Model
Author(s) Russell T. Westcott
Source Journal for Quality and Participation
Topic Engaging and Empowering the Workforce
Abstract The traditional model of communication and reasons why communication can fail are considered in a prelude to a discussion of the article’s main concept, autopoiesis and its role in communication. Autopoiesis is a process by which beings constantly recreate and maintain themselves and their identity. It can help clarify the boundary that exists between the self and the outside world. Our transmissions may or may not mean something to the intended receiver. To be effective, the content of the message has to make a difference to the receiver’s perception of himself in the world. Examples are provided to demonstrate how messages from the sender are filtered and interpreted by the receiver. Tools that are useful in resolving complex communication situations are described.
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Reference Code 1-536

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